Library Marketing and Outreach Resources

Marketing and Outreach Resources.

Whether you are a Public Library, Special Library, Academic Library or another type of library I’ve never even heard of, you may benefit from the resources listed below.

Please comment below if you have another blog that will be helpful for others and I will add it. There are a lot of different lists out there. I am happy that we have all these resources!

Free Apps & Online Software for Library Marketing Creations. (A-Z)

Canva
Canva is described as “an online graphic design platform allowing everyone to create professional designs” Click through more to learn about this amazing start up.
Gifmaker.me
As stated on their webpage, “GIFMaker.me allows you to create animated gifs, slideshows, and video animations with music online freely and easily, no registration required.”
Fotor
This company’s about section states, “Fotor was launched in May of 2012 and has from the very beginning brought powerful, easy to use photo editing tools into the hands of anyone and everyone with an internet connection.”
PicMonkey
Looking for a photo collage editor you can use on your PC? Check out PicMonkey. They tout that “PicMonkey is a free photo editor that works in your browser — nothing to download or install. Fix your photos and add beautiful filters and text. Touch up facial features and create outstanding graphics. Ridiculously easy, staggeringly gorgeous.”
Powtoon
Powtoon’s mission statement: “PowToon will create the world’s most minimalist, user friendly and intuitive presentation software that allows someone with no technical or design skills to create engaging professional “look and feel” animated presentations.”
Rasterbator
“The scourge of university IT paper consumption worldwide.” Turn any photo into a large copy. Click through for a better description. Happy Enlarging.
Web Resizer
Web based photo resizer. There are some editing abilities such as adding a border and changing colors available.
YakiT
Description stated as “welcome to the world of talking selfies or creative anonymity!”

Library Display & Marketing Blogs/ Websites (A-Z with locations)

5 min Librarian- Marketing Tag (USA)
AD/Lib (Canada)
Academic Library Marketing
 (Chicago, USA)
Creative Library Displays
 (New Zealand)
Holidays and Important Dates (USA)
Ideas about Communication (United Kingdom)
Libraries are Essential (USA)
Library Display Bonanza! (Tumblrland)
Library Displays: Pinterest (Kirsten Murphy)
Library Displays; Pinterest (Watertown Public Library)
Library Displays: School Library (New Zealand)
Library Displays : School Library (Alaska, USA)
Librarian Design Share
(Everywhere)
Library Graphic Design (Florida, USA)
Library Market Dropbox (Arkansas, USA)
Social Media in South Carolina Libraries: Home (South Carolina, USA)
The Library Marketing Toolkit (United Kingdom)

Library Display & Marketing Titles (seemingly APA style).

Andreasen, A. and Kotler, P. (2014). “Strategic marketing for nonprofit organizations.” Pearson Education Limited. Harlow. Retrieved from:  http://luclibrary.worldcat.org/title/strategic-marketing-for-nonprofit-organizations/oclc/876213662

Bizzle, B. with Flora, M. (2015). “Start a revolution: stop acting like a library.” ALA Editions. Retrieved from: http://www.alastore.ala.org/detail.aspx?ID=11158 

Dempsey,K. (2009). “The accidental library marketer.” Information Today. Medford, New Jersey. Retrieved from: http://www.worldcat.org/title/accidental-library-marketer/oclc/756501508&referer=brief_results

Dowd, N., Evangeliste, M., and Silberman, J. (2009). “Bite-sized marketing: realistic solutions for the over worked librarian.” American Library Association. Chicago. Retrieved from: http://www.worldcat.org/title/bite-sized-marketing-realistic-solutions-for-the-over-worked-librarian/oclc/472346076&referer=brief_results

Gubnitskaia, V., Harrod, K, and Smallwood, C. (2012). “Marketing your library: tips and tools that work.” McFarland & Company, Inc. Jefferson, North Carolina. Retrieved from: http://www.worldcat.org/title/marketing-your-library-tips-and-tools-that-work/oclc/757461977

Lackie, R., and Woods, S. (2015). ” Creative Library and Marketing Publicity: Best Practices. Rowman & Littlefield. Lanham, MD.

Matthew, Brian. (2009). ” Marketing today’s academic library : a bold new approach to communicating with students. “American Library Association. Chicago. Retrieved from: http://www.worldcat.org/title/marketing-todays-academic-library-a-bold-new-approach-to-communicating-with-students/oclc/436156384&referer=brief_results

Moats, J.  and Moniz, R. (2014). “The personal librarian: Enhancing the student experience.” ALA Editions. Retrieved from: http://www.alastore.ala.org/detail.aspx?ID=11129

Potter, N. (2012). The Library Marketing Toolkit. Facet Publishing. London. Retrieved from: http://www.worldcat.org/title/library-marketing-toolkit/oclc/761924436

Soloman, L. (2014). “The librarian’s nitty gritty guide to social media. ” ALA Editions. Chicago. Retrieved from: http://www.worldcat.org/title/librarians-nitty-gritty-guide-to-social-media/oclc/794711883&referer=brief_results

Webreck Alman, S. (2007). “Crash course in marketing for libraries.” Libraries Unlimited. Wesport, Conn. Retrieved from: http://www.worldcat.org/title/crash-course-in-marketing-for-libraries/oclc/123119565&referer=brief_results

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